NTR TRUST: Blood Line Initiative to the rescue of firefold Retinoblastoma patients at L V Prasad Eye Institute

The blood donation camp was held on May 16,2015 at LV Prasad Eye Institute, Banjara Hills,Hyderabad

Inauguration

As part of the Retinoblastoma Week, celebrity Tollywood actor Nara Rohit inaugurated the ‘Bloodline’ blood donation drive at the LVPEI’s Banjara Hills premises and encouraged all fans of Nara Rohit, public and employees of LVPEI to come forth and donate blood for a cause. The main beneficiaries of this initiative are children below the age of five who are suffering from eye cancer and also the non-paying patients at LVPEI. NTR Trust Blood Banks will provide blood at completely free of cost (i.e. without the processing charges) to the needy children who undergo eye operations at LVPEI. Celebrity actor Nara Rohit and his new film “Asura” crew and many fans of Nara Rohit were present to inaugurate this noble initiative. Many of the LVPEI employees and Nara Rohit fans and Asura film team members came forward and donated blood to help the children below the age of 5 years suffering from eye cancer.

Mr.Nara Rohit & Mr. T. Vishnu Vardhan, Ceo. NTR Trust appreciating the donors

The identified team at LVPEI will lead the ‘Bloodline’ initiative in collaboration with NTR Trust Blood Bank teams, to conduct three to four blood donation camps in this calendar year at LVPEI campuses in Vijayawada, Visakhapatnam and Bhuvaneswar by motivating all its employees and public to actively participate and donate blood - in the forthcoming months of June, July and August respectively. NTR Trust chain of Blood Banks will extend full technical support and facilitate the blood donation camps.

According to Mr T Vishnu Vardhan, Chief Executive Officer, NTR Trust, “The Trust is glad to partner LVPEI for this noble cause. As the first standalone Blood Bank in the country to have NABH Accreditation along with ISO-9000 Certification we are committed to serving the poor and needy children suffering from eye cancer. The NTR Trust Blood Banks will do everything to extend support these innocent children who go through excruciating pain because of Retinoblastoma. The NTR Trust Blood Banks are also supporting Thalassemia and Hemophilia patients by issuing free blood units (ie. Without any processing charges). This year we commit to extend our support to as many children as possible through LVPEI.”

We the NTR Trust Blood Bank has collected 202 Blood units through voluntary Blood Donation camp.